If I had to describe Taylor Swift's 1989 album in one word, I would say it's clever. If you don't like it, you probably don't understand it (or you're just not into the sound or Taylor's music in general). In this album she addresses every issue that people have with her and all the flaws people point out in her and she uses them to her advantage. She makes fun of them and she makes fun of herself and all the ideas people have about her.
Her video for "Blank Space" is totally outrageous and exaggerates every idea anyone could have of her. She makes fun of the ideas people have about her being a crazy girlfriend who dates every guy she comes in contact with just so she can write a song about them. In the song she says, "Got a long list of ex lovers, they'll tell you I'm insane, but I've got a blank space baby and I'll write your name." She's basically inviting people to call her crazy and if you want to join the list of ex lovers, she'll write your name on it.
In the video, she starts out happily in love with a very attractive man and ends up tearing up his clothes and smashing his car Carrie Underwood style and ultimately killing him. She acts like a complete psycho and it's hilarious. She's totally embracing the idea that she's a crazy girl with tons of boyfriends and crazy, dramatic relationships.
In this album, she's taking all the criticisms people have of her and completely embodying them, while continuing to do what she does and writing songs about her personal life. In "New Romantics" she says, "Cuz baby I could build a castle out of all the bricks they threw at me" and that's kind of what I interpret her entire album to be doing. She's taking all the negative criticism people give her and turning it into success. Not to mention, I just love the new sound. I've been calling it "Taylor pop" because I don't know how else to describe it. Basically, you should listen to it if you don't already.